Jumping on a story fast

Jumping on a story fast

Sometimes a good social media story can appear out of nowhere. For the past four years there has been a short course at UofG entitled ‘D’oh! The Simpsons Introduce Philosophy’ and this year the course was promoted via a paid Facebook post. From this one post, numerous media outlets noticed the course and ran stories online and in print. For days Twitter was awash with comments and links about the course.

We wanted to make the most of the attention so asked John, the tutor of the course, to appear in a video. Within an hour of our call, John was in our office in front of a camera and after some quick  ( slightly rough!) editing it was uploaded to Facebook and Twitter the same day. So far the video has more than 17K views and we are still seeing posts about ‘Simpsons Philosophy. 

We love having the time to plan a well thought out campaign but sometimes you just have to move fast! 

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