Can anyone hear us?
Does anyone watch videos on social media with the sound on anymore? According to Digiday, 85% of Facebook videos are viewed without sound. Looking at our own stats, it’s often over 90%. We have been keen to move away from talking heads videos and make engaging short videos with captions that are geared towards a social media audience. We are also making most of our videos square as they fill up more of the screen on a mobile device and hopefully help us stand out on our followers busy timelines.
Check out a few recent examples:
LGBT History Month
The LGBTQ society raised the rainbow flag at our main flag pole to mark the start of LGBT History Month. So far this video has amassed 27.4K Views and 89% of viewers watched with the sound off.
Scotland Welcomes the World
At a UofG International Symposium we asked a group of students what they loved about Scotland. The top answer was the people! This video has been viewed 40.1K times, with 83% watching with no sound.
A Walk in the Park
Finally, we have a pretty time-lapse showing the walk from neighboring Kelvingrove Park to UofG, using just a countdown and music. It is our most watched facebook video of the month with more than 100K views. We thought the relaxing music was worth turning on the sound for but it seemed not many people listen to us as this was viewed without sound by 89% of viewers!
Is sound coming back?
Facebook has recently announced plans to enable videos to auto play with sound on. Will this be the start of viewers listening to the audio again? On thing is for sure, it will make having a cheeky scroll through facebook at work a bit trickier!