Pokémon GO = Work Experience?

Pokémon GO = Work Experience?

Shirt and Tie, Handshakes, Hellos, these are the kinds of formalities expected when embarking on a work experience post, writes guest blogger Roberto Muscatelli. However, whilst my work experience included these formalities, there was one unlikely addition to the list… walking around the University of Glasgow (UofG) Campus playing Pokémon Go! This may sound futile to some, but in my opinion it is these sorts of innovative ideas that make the UofG media team and the University as a whole flow so well.

UofG works tirelessly at showing students and the general public why the University is so brilliant and for good reason, as the University is brilliant! However, this would not be achieved so successfully without jumping on trends such as Pokémon Go. This is clearly reflected in the engagement rate with the Pokémon Go project.

These engagement rates of over 10% may not seem impressive, however, in comparison to the average engagement rate of UofG and other universities, this is extremely high, five times the percentage that we usually receive for twitter posts!

Now of course this is about much more than just catching Pokémon, we in turn managed to display our beautiful campus for all to see and attract even more students to Glasgow.

As far as the Snapchat story goes it received around 1000 views per snap on our Pokémon Go adventure. During our day out, we explored flash-points of the University Campus such as the University flagpole which has a great view of Glasgow, The University Library, the Quad and the Cloisters.

Social media teams, such as the one I have been working with, have become more and more prevalent as the years go on, as does social media as a whole. It has now reached the stage where Social Media teams play a vital role in advertising the Uni, more so than the majority of other departments. It’s just as well then that UofG Social Media excels, as they have won multiple awards (for Social Media) in the recent months: one being the CIPR award for Best use of Social Media. This particular award was won for their use of Social Media in the promotion of the discovery of Gravitational Waves, in which the University’s posts reached over 3 million people across all Social Media channels. UofG’s involvement in the discovery of gravitational waves was vital and in turn, social media needed to be used to express this great victory for the University and for the rest of the World.

My expectations about my work with the social media team have been completely surpassed. Every day is filled with excitement and new experiences, which in my opinion explains why the team does so well because every day…there is something new. Every new trend that appears on the radar of the public, you can be sure that the University of Glasgow will use it to their advantage to publicise what is (in my opinion) one of the greatest Universities in the world.

It has been a pleasure welcoming Roberto to UofG’s Communications and Public Affairs team for his work experience week. Roberto’s hard work has paid off with some of our highest Social Media engagement figures to date. We wish him all the best in S6 and the future, which might include Pokémon! 
— Daniel Marrable – Senior Social & Digital Media Officer (UofG)
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