We've Waited 364 Days For This...
Happy International Women's Day! Because I've taken so long to write this blog, lucky for us all we get to experience Women's Day twice this year! Down with the patriarchy and the other 364 (now 363) days of the year, amiright ladies?
As International Women's Day is held in such high importance all over the world, it felt right that Zoë, Tee, Katica, and I run three campaigns to mark the occasion, and it's not just because we got too carried away in the meeting, not at all. This year's theme was #BeBoldForChange, and we decided to show how everybody who identifies with womanhood is making a positive change in their communities just by being themselves. You're all great. We did this on our three main platforms; Facebook, Snapchat, and Instagram, while Dan and Tasha teamed up with Archives and Special Collections to show some of Glasgow Uni's world changing women from the past.
I'm changing my world by...
On Snapchat, we posted a purple "IWD" sticker for people to cut out and stick on their snaps all day, and we prompted people to send in video snaps all starting with "I'm changing my world by" which highlights how people are making their lives better on a local, personal scale. The finished snapchat story was viewed over 45K times, good work to all that participated!
Doing good things for women everywhere
We decided that as well as focusing on individual's achievements, we would also showcase the achievements of UofG societies. We contacted five societies who we recognised as being beneficial for women - DanceMania, Sexpression:Glasgow, GU Red Alert, The Kitten Heel Society, and Isabella Elder Feminist Society. I asked every society for an image of their members, and co-wrote with a member of each society a caption that says a bit about who the society are, what they do, and how the work they do benefits women in Glasgow University and beyond. We posted each of the images on our uofgstudents Instagram account, one for every day of International Women's Week, and we got pretty good engagement on these posts, especially seeing as it is a relatively new account.
Think of a word that describes you...
One thing we all passionately agreed on in the meeting was that we wanted to show as many different people as possible, and so we decided the best way to do that would be to have a video where show 0.5 seconds of each person's face, overlayed with a word that they chose to describe themselves. That was the easy bit.
What followed next was making posts in every single Facebook group I was part of, creating group chats with 40+ people, arranging to meet all these people in locations on campus, off campus, making sure there was good lighting, and finally getting the four seconds of video I needed. It doesn't sound like a lot, but by the end of the week, I was exhausted. One thing I will say is this: if you need to find a lot of faces to film, campus election season is one of the better times to do this. You can often exchange a flyer or a promise of a vote in exchange for a video of someone's face. Use not being able to get to the library without being accosted to your advantage.
The finished product was something I can say confidently that we were all proud of. On Facebook, the video reached 120K people and was viewed 35K times, and the video was posted on Instagram, Twitter, and Snapchat as well. Everyone I spoke to said they were proud to be involved in the project, and were glad that they were part of recognising such an important day and what it stands for.
I had a lot of fun working on this year's International Women's Day social media campaign, I'm really proud of what we managed to achieve, and I hope everyone enjoyed both the day and our coverage of it. And remember kids, sexism is bad.
Til next time,