Building a Social Media Community
As Social becomes a bigger and bigger deal for universities, it’s more crucial than ever to support the growing number of colleagues tasked with creating and disseminating digital content. And one of the most important roles my team has (other than creating kick-ass content) is helping and empowering our social colleagues. With this in mind, we have resurrected our old friend the ‘Social Media Super Group’ with a refreshed focus and name - ‘Social Media Round Table’ (aka SMeRT).
- Bring the UofG social and digital community together, allowing them to network and meet the people behind the channels
- Share ideas, best practice and emerging platforms and tech
- Offer group therapy – it’s hard being a social/digital professional sometimes, isn’t it?!
We host SMeRT roughly every 6 weeks and it’s open to all colleagues with a social and digital element to their role. The sessions generally last 2 hours and we throw in some coffee and biscuits to help get the creative juices flowing.
General running order (though we mix it up):
- Quick overview and recap of activity and developments from us - the central Social Media team.
- Presentation from an internal guest speaker about a campaign they’ve been involved with or a set of channels they run
- General discussion around individual campaigns, upcoming projects and work through current challenges
Is it working?
SMeRT has been really successful because it’s fluid and meets the needs of the UofG social community - they really set the agenda. For example, we recently tried out the ‘unconference’ style we shamelessly stole from Dave Musson at the 2017 CASE social media conference in Brighton. An unconference is basically when people raise different topics they’re interested in and then you break into smaller groups and simply join the group most relevant to you. Last month we covered podcasts, creating video content on a shoestring budget and how to encourage cynical colleagues to jump on board with social.
Next steps are to invite external speakers to join us and give us more digital inspiration as well as developing a training/workshop element to our sessions.
We’re lucky to have so many talented colleagues running social channels and it’s great to bring everyone to the (round) table.